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INBOUND MARKETING MANAGER

ABOUT THE ROLE

Aidoc is looking for a versatile and enthusiastic inbound marketer who will own the company’s inbound activities! Responsible for developing and executing digital tactics to promote/evangelize Aidoc’s solutions to the field. Will deploy marketing campaigns and own their implementation from ideation to execution, focusing on online acquisition channels to grow inbound sales and drive lead generation. Will assist in crafting and mobilizing engaging content and responsible for the execution of supporting materials including web content, newsletters, blog posts, and social. Will own the digital marketing budget and measure and report performance of marketing campaigns, gain insight and assess against goals.

WE ARE LOOKING FOR
  • English mother tongue
  • Excellent writing skills
  • Bachelor’s degree in marketing, communications, or business administration
  • At least 3 years of experience in B2B technology marketing
  • Ability to work autonomously and in a self-directed manner and manage multiple ongoing projects and external resources
  • Tech-savvy – proven experience in translating technological jargon to USPs
  • Proven experience in creatively devising and leading online marketing campaigns (email and social) that engage, educate and motivate
  • Solid knowledge of website analytics tools, up-to-date with the latest trends and best practices in online marketing and measurement
  • Numerically literate, comfortable working with numbers, making sense of metrics
  • Good taste, a sense of aesthetics and a love for great copy

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