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Director, Marketing (European region)

EMEA · Full-time

About Aidoc

Aidoc is a pioneering force in clinical AI. Our clinical AI imaging solutions help physicians quickly identify and diagnose urgent cases and improve patient outcomes. Built on Aidoc’s exclusive aiOS, we analyze and aggregate medical data to enable care teams to operationalize the unexpected and work seamlessly with a continued focus on the patient. Aidoc AI is always on, running in the background to change the foreground.


Our solutions are used in more than 1000 hospitals, including leading health systems in the US. Funded by some of the industry’s leading VC’s, Aidoc has raised more than $250 million to date, and was chosen as one of TIME’s 50 most genius companies.

About this role

As a Director of European Marketing, you will design and lead the strategy and execution of integrated region-specific marketing plans with programs aligned to product growth and regional sales priorities and revenue targets. You will oversee field events and trade show strategy, VIP programs, and nurturing campaigns. You will use every tool in your tool belt, to reach your target audiences and evangelize Aidoc’s core value offerings including innovative demand generation programs, targeted event programs, and market awareness activities. You are naturally efficient about prioritizing your time, and you find ways to deliver your field marketing magic, regardless of time and budget constraints.


The person in this role works collaboratively with the broader marketing organization, sales, and executive leadership to design and execute marketing initiatives, measure and report on program effectiveness, and use data to make the right pivots in the strategy and plan. In addition, the candidate will have rock-star-level writing skills and a results-driven mindset.

Responsibilities

  • Developing (and then implementing) a strategic and tactical marketing plan to drive awareness and demand generation for Aidoc’s AI solutions in the European healthcare market
  • Oversee field events and trade show strategy, VIP programs, and nurturing campaigns
  • Directing digital marketing campaigns - finding targets, crafting messaging, and overseeing the implementation
  • Creating blog posts, press releases and possibly customer success stories with support from internal stakeholders
  • Work collaboratively with the broader marketing organization, European sales, and executive leadership to design and execute marketing initiatives that are tuned to a European audience, then measure and report on program effectiveness

Requirements

  • You are a creative and engaging storyteller that finds the magic
  • You have 8+ years of experience in SAAS/B2B field marketing functions.  It would be great if you come from the Health IT or diagnostic imaging space, but if you embrace opportunities to learn something new – we have the mentors and SMEs at the ready.
  • Proven, hands-on, and expert field marketing execution in hyper-growth-stage enterprise software companies
  • Successful managing integrated marketing campaigns to generate new business.
  • Drive brand awareness and be the marketing bridge between US and EU marketing stakeholders.
  • Comfortable engaging with multiple audiences, including technical and clinicians.
  • A self-starter with exceptional project management and organizational skills and an ability to prioritize independently, and delegate tasks when appropriate
  • Data-driven, ROI-obsessed and continuously testing to refine tactics using data in pursuit of lead generation and revenue growth
  • Thrive in a high-velocity, outcome-oriented environment with minimal guidance amidst multiple priorities and goals
  • Comfortable traveling safely up to 10-15% of the time



Aidoc is deeply committed to creating an inclusive and diverse workplace, and to the principle of equal opportunity for all individuals. We prohibit harassment of any type as well as discrimination based on race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status, or any other status protected by law.

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